Amanda Brook
Evidence Consulting and Former Director of Marketing at the University of Exeter
Amanda founded the strategic marketing consultancy, Evidence Consulting, following over 20 years’ experience in higher education marketing and business development.
After an early career in manufacturing and publishing, she joined the University of Bath, where she established the marketing operation for the School of Management, developed its international brand and positioning strategy and created an award-winning MBA marketing campaign.
Amanda moved to the University of Exeter in 2000 where she built the marketing operation from a ‘small shop’ into an integrated marketing and student recruitment department. She also established a comprehensive market research operation covering product portfolio, pricing, marketing communications, student recruitment and admissions. She was responsible for creating the University’s first marketing and brand communications strategy, visual identity and sub-brand policy.
Amanda’s marketing communications work has been recognized through several national and international marketing awards. She is a graduate of the University of Bristol, member of the Chartered Institute of Marketing and gained her MBA with Distinction from Warwick Business School.
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