HEERA to support Effective Marketing in Higher Education Conference

Posted by allmarsj | Conferences, Training | Posted on July 20th, 2010

Wednesday 13th October 2010, Central London

HEERA are again supporting the Annual Effective Marketing in Higher Education Conference to be held on 13th October 2010 in Central London. 

HEERA members are to have a discounted rate of £299 (+VAT) per delegate. (A saving of £80.00 on the University delegate fee). To book at this rate please quote HEERA RATE on the booking form.

Further details on this conference can be found at http://www.neilstewartassociates.co.uk/jb287/

UCAS Social Media Marketing conference

Posted by allmarsj | Conferences | Posted on July 20th, 2010

18 October 2010, Russell Hotel, London.

Aimed at marketing professionals in further and higher education institutions, this event will cover a general introduction to social media, to the specifics of online communities such as Twitter and Facebook.  We will also tackle burning issues such as online safety and privacy, and useful information on statistics and conversion rates.

For more information or to register, please visit the website www.ucasevents.com/socialmedia.

Managing PR Campaigns on a Shoe-String

Posted by HEERA | Training | Posted on June 18th, 2010

CIPR Education and Skills sector group Networking Lunch and Summer Gathering

Tuesday 29 June 2010, 11.30 - 2.30pm, Woburn House, Upper Woburn Place, London

http://pronashoestring.eventbrite.com/

In times when we are all being challenged to make the most of what resources we have, PR professionals must minimise spend without compromising coverage. How can we continue to reach the widest possible audiences without big budgets to support campaigns and initiatives?

The CIPR Education and Skills sector group invites you to end the summer term in style over a networking lunch with colleagues from across the sector, and speakers explaining how existing resources can be harnessed to create an effective, low-cost, high-profile PR campaign

We will hear how The University of Nottingham used a blog platform, online innovation, and in-house skills to harness their academics thoughts for a low-budget, high impact campaign around the 2010 General Election.

Then over lunch you will have time to share tips and success stories with other colleagues, and leave feeling ready to tackle the new academic year with creative thrift!

If you would like any further information visit http://pronashoestring.eventbrite.com or please contact our Administrator on janeshaw@talktalk.net.  

Postgraduate Strategic Planning – Developing and Implementing Strategic Plans

Posted by HEERA | Training | Posted on May 7th, 2010

HE Event organised by Postgraduate Directions
Thursday 20th May 2010
London House, Goodenough College, London

Now the BIS report on the future of postgraduate education is published, it is the time to reflect on strategic planning for postgraduate development in your institution.  The Postgraduate Directions workshop on the 20th May will help you do just that.

Full details of the workshop and how to book a place can be found at www.postgraduatedirections.org.uk/event200510.html

Managing Change: Improving Entry to HE

Posted by HEERA | Conferences | Posted on May 7th, 2010

A conference by SPA and UCAS, supported by UUK and GuildHE
Tuesday 25 May 2010
Holiday Inn, Bloomsbury, London

This conference, for senior managers with responsibility for the strategic management of entry to HE and the student experience, will address current issues impacting on student recruitment, widening inclusion and admissions processes in the changing HE landscape. Discussion will include social mobility, quality information and the importance of systems support.

To book a place for this SPA/UCAS event and to find out more, please visit the event website:

www.ucasevents.com

Free CMI communication seminar

Posted by HEERA | Conferences | Posted on May 7th, 2010

Roehampton university

The Chartered Management Institute is running a Communicating Bad News seminar at Roehampton University, in London, on the evening of 24 May.  The event will be taken by Jo Andrews, Professor of Organisational Communication at Birmingham City University, and will consist of a presentation and an opportunity for group discussion following an interactive case study exercise.

It is free, and runs from 7 to 9pm. If you are interested in attending please email Angela Kanwar at a.kanwar@roehampton.ac.uk

What's the big idea?

Posted by HEERA | Campaigns | Posted on May 7th, 2010

What's the big idea? Universities Week 14-20 June 2010

UUK invites universities to support university week campaign

Universities UK is putting a spotlight on higher education and its impact in the UK.  Universities UK, in collaboration with the Universities Marketing Forum, is launching a pilot campaign designed to showcase the many ways students, academics and staff make a difference in the UK from training teachers, doctors and sports professionals to developing future fuels, miracle medicines, new technologies and improved nutrition.

The ‘Universities: What’s the big idea?’ campaign will culminate in University Week from 14-21 June 2010. More than 80 higher education institutions plan to participate in the campaign by providing case studies and third-party spokespeople, such as famous alumni, chancellors and renowned academics. They will also support the campaign via their own events, announcements and open days.

The link below is to the updated ‘call to action’/campaign summary:

http://www.universitiesuk.ac.uk/PolicyAndResearch/Campaigns/Documents/UniversityWeekOverview.pdf

Institutions which would like more information on the campaign can email Ian Morton at ian.morton@universitiesuk.ac.uk

CASE Europe announce new training events

Posted by HEERA | Training | Posted on May 7th, 2010

CASE Europe has three upcoming training days:

Internal Communications
May 12, 2010
etc.venues Bonhill House, 1-3 Bonhill Street
London , United Kingdom

http://case.org/Conferences_and_Training/INTERNALCOMMS.html

Higher Ground: The Future of Social and Digital Media in HE
May 14, 2010
DeVere Venues Canary Wharf
London, United Kingdom

http://case.org/Conferences_and_Training/HIGHERGROUND.html

Publications Forum: Creating Publications Which Really Work
May 21, 2010
DeVere Canary Wharf
London, United Kingdom

http://case.org/Conferences_and_Training/PUBSFORUM.html

HEERA Training Day 2010

Posted by HEERA | Training | Posted on May 7th, 2010

Training day

The annual HEERA Training Day, for colleagues in Higher Education PR and Communications, Marketing and Alumni and Development, will take place on Friday 11 June 2010 in Central London from 11am to 4pm. The day offers staff new to HE and/or new to their field of work an opportunity to listen to and talk with experts in their profession to develop a stronger understanding of good practice in each function within the HE sector and learn how all of these areas interact together.

For more information please visit

www.heera.ac.uk/TRAININGDAY10.htm

CASE Europe Strategic Marketing Institute 2010

Posted by HEERA | Training | Posted on January 12th, 2010

York Marriot Hotel
Strategic Marketing Institute 2010
18-21 January 2010, York Marriott Hotel

The Strategic Marketing Institute, chaired by Peter Slee, Deputy Vice-Chancellor, University of Huddersfield, is an intensive, high-level training programme designed to ensure professionals develop the key skills they need to be highly effective in their roles and to progress to the next level of seniority in educational marketing. This year there is a new module, international marketing, delivered by Christine Humfrey, the Founding Director of the International Office at the University of Nottingham.

For further information visit:
www.case.org/Conferences_and_Training.html