Tuesday 26th April 2016, Central London, 08:30 – 16:30.
Fierce competition in the Higher and Further Education (HEFE) sector has made high quality marketing more essential than ever. An increasingly internationalised market coupled with more discerning students has led to a transformation of the nature of student recruitment. HEFE leaders must think of unique and innovative ways to engage with and attract students, all within the backdrop of an increasing need to deliver efficiency savings.
New policy is also changing the outlook of HEFE marketing, with the government lifting the cap on student numbers at universities and kick-starting its ambitious scheme to create 3 million apprenticeships by 2020. This comes after several years of stagnation, with UCAS having just reported a slight 2% increase in the number of applicants – the first increase in 3 years – whilst statistics from the Skills Funding Agency have shown a slight decline in the number of those in apprenticeships and further education.
This trend may be starting to reverse, but considerable uncertainty about the scope and opportunities of the HEFE market will remain.The only certainty is that innovative and engaging marketing campaigns will remain an absolute necessity in recruiting students in this rapidly changing landscape.
The Annual Higher Education and Further Education Marketing Conference 2016 will serve as an opportunity for delegates to share key insights into how to deliver effective marketing strategies to maximise student recruitment in the HEFE sector. Through in-depth case studies delegates will learn best practice in blending new technology with traditional marketing techniques, harnessing data to deliver targeted marketing, cultivating brands to communicate reputation and how to creatively engage with students to maximise recruitment both in the UK and abroad.
Delegates who will have an interest in this forum will include vice chancellors, pro vice chancellors, heads of postgraduate study, principals, admissions directors, heads of marketing, heads of communication, heads of international recruitment, recruitment coordinators, directors of research, directors of external affairs, international liaison managers and directors of faculty and will be drawn from Higher Education, Further Education and the private and voluntary sectors.