Creating Effective and Engaging Content for HE Comms

About this Event

Tracy PlayleHE Comms, in association with Pickle Jar Communications is holding a workshop on content strategy in London on 19th November – click here to find out more.

Education organisations have many different audiences that we continually have to try and connect with – how can we create compelling and engaging content that will grab and maintain their attention?

In this one-day workshop in London, digital content strategist and specialist in education sector marketing and communications, Tracy Playle, will work through how to create a compelling content strategy for your school, college or university’s engagement activity.

Venue: etc venues. Dexter House, Tower Hill, London
Date: 19th November 2015

In this workshop we will cover:

  • What is a content strategy, why do you need one and how can you get buy-in for support for this?
  • The steps towards creating a content strategy
  • Content auditing and understanding your starting point
  • Understanding your audiences and how to plan compelling content for them
  • Content and editorial planning for websites, social media, email and offline channels
  • Best practice in content marketing and creating content with impact – what works and why?
  • Creative ways to resource the implementation of your content strategy
  • Measuring and evaluating the success of your content strategy
  • Examples and case studies of effective content strategies

This workshop is suitable for anyone working in and with the education sector and has responsibility for any of the following areas:

  • Marketing
  • Student recruitment
  • International outreach
  • Communications and PR
  • Alumni relations
  • Fundraising
  • Community engagement
  • Schools and teacher liaison 

Speaker Profiles

  • Tracy Playle

    Founder and Director

    Pickle Jar Communications

    Tracy Playle is director of Pickle Jar Communications Ltd, a specialist digital content strategy agency and consultancy.
    Prior to founding Pickle Jar Communications in 2007, Tracy worked for the University of Warwick across a range of marketing and communications roles. She spent her final 2 years there working as Head of Research-TV, an international broadcast PR service for universities, where she was involved in the early days of planning video content for emerging online channels, as well as providing broadcasters with quality research news stories that they would want to use on their channels.
    Tracy now spends her life advising schools, colleges and universities on digital content strategies, social media planning, audience research and integrating online and offline communication approaches. She has worked with over 120 schools, colleges, universities and related organisations in more than 17 countries. She has spoken at conferences in North America, throughout Europe, in Africa, Asia and Australasia.
    In 2014 Tracy was awarded the CASE Crystal Apple Teaching Award for her work in supporting the professional development of advancement professionals working in education around the world. At that time, just 20 people had received this award in a 20 year history, and Tracy became the first European digital communications professional to receive a CASE Crystal Apple Award.